ar·ca·na noun
secrets; mysteries
“What would happen if I stopped holding myself back from reaching my full potential?” was the question on the tip of LA native Tara Louise’s tongue when she began conjuring her musical alter ego, ARCANA. This creative pseudonym became a personification of the mysterious and the magical, giving Tara the freedom to explore a darker musical soundscape through the voice of ARCANA.
With 100 million streams under her belt as a top-line writer and vocalist, Tara found herself hungry to push her artistic abilities to their full potential, and ARCANA was the perfect creative outlet. With a focus on themes of fantasy, magic, and defiance, ARCANA explores the shadows of life, hidden in the twilight of pop music. Imaginative and innovative, in ARCANA’s songs you will find a lost lover resurrected from the grave, a Queen destined to reclaim her throne or the exploration of balancing good and evil.
The sound of ARCANA is wrapped up in a universe of dark and electronic pop, made in collaboration with producers from around the world. Making a seductive debut with ‘Stockholm Syndrome’, ARCANA’s first single inspired a music video by popular Korean dance team Alien. She soon after found viral success on Tiktok with her book-inspired songs ‘The Dark’ and ‘Under the Mountain’. With 4 million streams on Spotify, her music has gone on to chart #3 in Thailand, #5 in India, #6 in Taiwan, #17 in Belgium, and #21 in Australia on iTunes. You can hear ARCANA’s single ‘Emotionally’ featured on Netflix’s ‘Love is Blind’ and MTV’s ‘Siesta Key’.
ARCANA’s conceptual and spell-binding storytelling opens doors for listeners who want to be empowered. Tara hopes that these stories will inspire listeners to unleash their own inner ARCANA.